“Over half the moms we spoke to agree: Advertisers are getting their experience of motherhood wrong.”
Hear her voice. Listen to her frustrations and ideas. Converse with her on a different level.
Let her help guide your brand, your investments, your ideas.
We are Women focused and Mother specialists. We go further into her internal and external life to interpret and frame a roadmap for your business. Speak in a voice that she will hear. Curated and customized, in depth and in the moment. One on One Conversations, Mobile Ethnography, Behavioral tracking, panels and more because…
Now is the time to deeply recognize and learn from the women who power your business. And the business of motherhood and running the show ( i.e. the household) has never been more complex.
Now is the time to mine the depths and truly embrace her complex, diverse and wholistic experience. It is not enough to simply understand her motivations in a category or brand silo…Now is the time to take away your assumptions and see her for who she truly is. Only then can you authentically embrace and connect with her…Now is the time to cultivate ritual, truth and meaning into her experience. She wants to be authentically reflected in your stories.
You are here to honor her voice…to be inspired and empowered to drive innovation and build authentic brand engagement.
BTW....You pay only for the great work! There is no overhead. We don't pay a full time staff and we don't have to pay expensive rent on a fancy office - and everyone pays for their own fancy coffee.