Ingrid and Isabel is a leading maternity fashion brand who started by introducing the original and universally useful Bella Band. Since then they have launched in all segments of maternity including, active, denim and nursing. Raft Inc. was called in to deeply connect to moms -to -be and craft meaning and powerful stories from their insights to help shift the umbrella brand’s positioning as well as determine positioning, messaging and even design for new products. Based on mom’s needs and our actionable, mom inspired insights, Raft and Co. also helped define a social media strategy, platform and content calendar.
Raft and Co. serves as lead brand directors for ImpactAdvisor.com, an institutional grade, fully customizable online portfolio management company focused on tax efficiency without the high fees and minimums. Raft and Co. leads the charge to develop customer led, value focused brand stories, marketing and business objectives. We ensure that ImpactAdvisor.com’s socially selective investing platform is connected to consumers and their unique values to provide them with a truly customizable, personal and effective experience.
One Less Thing was developed by a busy Mom who wanted hourly help but was put off by impersonal and outrageously priced “task” web sites. One Less Thing is focused on AFFORDABLE hourly help by providing a platform with which to connect directly to local college students. Raft and Co. has helped continually connect and create an open dialogue with users and students to understand how to strengthen and evolve that connection and brand experience.